October 22, 2026

Barber Motorsports Museum

One night celebrating Alabama's own makers, creators, farmers, musicians, and more.

Nominated by leaders in their industries, the Soul of the South Awards recognize Alabama's next wave of talent. SoulGrown marks its fifth anniversary by opening the awards to the public for the first time on October 22 at Barber Motorsports Museum, with a performance by Drayton Farley and an Alabama oyster raw bar.

SoulGrown believes that Alabama is the Soul of the South. Found within state lines are gifted human beings who cultivate their craft from home, creating the best of Southern culture. These are people who love our land, grow our food, create our art, curate our spaces, take care of our people, feed us award-winning meals, entertain us, and take us to some of the most beautiful destinations.

For one night only, the Soul of the South Awards bring together industry leaders and a new wave of talent under one roof.

The nominees represent the best that's yet to come in Alabama.

Featuring

Drayton Farley Special Musical Performance

The 2025 Soul of the South Music & Entertainment winner has opened for Willie Nelson, played the Grand Ole Opry and landed a song on the hit TV series Landman. He returns for a special performance.

Trey Echols Guest Speaker

While pursuing a successful career in finance and real estate, the Alabama native created The Fedneck with the purpose of shining a light on small businesses through his hilarious-yet-authentic burger reviews.

Schedule

4:30pmCocktail Hour & Raw Bar

Alabama Oysters, spirits, live music & more!

5:30pmAwards Ceremony

Presentation of the 2026 Winners

6:15pmExhibits & Desserts

Winner exhibits, desserts, and live music

Until 8pmBarber at Night

Self-guided private tour of Barber Motorsports Museum at night

AttireCocktail

Cocktail attire with a creative twist. Think bold colors, statement pieces, unexpected details, and outfits that show off your personal style. Have fun with it!

2026 Nominees & Honored Guests

This year's nominees were selected by some of the most celebrated names in Alabama culture. Each Honored Guest nominated the rising talents in their field:

Food & Beverage: Rob McDaniel, Kristen Hall
Architecture: Jeffrey Dungan, Louis Nequette
Interior Design: Mark Kennamer
Conservation: Thomas Harris
Farming & Agriculture: Sweet Grown Alabama, Thomas Harris
Music & Entertainment: Alabama
Artists & Makers: Gee's Bend
Outdoors: Toxey Haas
Philanthropy: Children's of Alabama

Candace Foster Food & Beverage

Blake Hartley Food & Beverage

Qadeem Hassan Food & Beverage

Ryan Mills Interior Design

Mary Tynes Flake Interior Design

Bella Rizzo Interior Design

Anna Evans Architecture

Will Hall Architecture

Michael Lewandowski Architecture

Wax Monkey Music & Entertainment

Taylor Hunnicutt Music & Entertainment

Myles Morgan Music & Entertainment

Kristin Pettway Artists & Makers

Francesca Charley Artists & Makers

LaKarian Angel Pettway Artists & Makers

Lane Hagan Philanthropy

Anthony Terling Philanthropy

Timothy "Timmy" Walley Philanthropy

Jennifer Dunbar Farming & Agriculture

Sidney & Sheryl McKathan Farming & Agriculture

Jackie Wilson Farming & Agriculture

Christopher Joe Conservation

Kyle Lybarger Conservation

Hunter & Jessica Vick Conservation

David Hawley Sports & Outdoors

Andrew Maxwell & Jacob Myers Sports & Outdoors

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General Admission (Sold Out) Admission to the 2026 Soul of the South Awards	$91.67-$103.00 Sold Out

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